August 18, Shanghai Volkswagen Skoda's flagship model Hao Rui Huangpu River in Shanghai terminal Shiliupu officially listed. Lifted the veil from the Shanghai Auto Show to the present approach market, a full four months. For Hao Rui evaluation from the earliest collective good, to the current bland. but this is without prejudice to Shanghai Volkswagen Skoda new car in terms of expectations. can be said that this car no matter how the final price, is symbolic. because Skoda hopes to market by Hao Rui, re overstating the Skoda brand new shape, and Skoda models at the strategic layout of the Chinese market has taken shape, which is the key, to sell itself than the number of sales Hao Rui To set the number of price and SAIC would pay attention to the general public Gengrang.
a lot of media and the markets are those that will give a more Hao Rui price close to the people, at least not higher than the sibling Magotan. even media broke the news of up to 172,300 from the lowest (far as I know, it may be speculation within the dealer price, not the manufacturers of the final pricing). But the author from the current master of the situation, the first Skoda poor response to its sales situation, Hao Rui want to lower the impulse so the idea of the pricing level has been rejected. Skoda Octavia and the top hope to impulse model as crystal sharp, and Hao Rui as the flagship sub-brand, Skoda will assume the new ambassador, sales strategy from the initial strategy of the impulse into a profit strategy.
Skoda brands into the country for about three years, while pushing a new car every year to maintain the trend, but its nowhere near as factory sales of Volkswagen brand. In Sri Lanka Kodak's products have good market reputation of the case, why the sales did not take off the feeling? many people in the industry and the media think that after all is the brand weak. the one hand, the public also recognizes the degree Skoda brand building is not quite in place. another regard, the introduction makes Skoda Octavia in the minds of many people remain in the A-Class level. The introduction of the Hao Rui, Rui Hao is hoped that through the high price strategy and the trend to prop up a rich configuration of the brand Skoda . It is reported that Hao Rui listed in the same time, the Skoda brand's Slogan will re-launch.
Sri Lanka Keda Hao Rui The biggest advantage is his more technical equipment. However, I know, many scientific equipment only High-equipped models only, such as automatic parking assist system. even if an optional solar roof is installed. All of these configurations all together, Hao Rui 2.0TSI Ultimate price I would definitely more than 30 million forecast, which is Sri Lanka Kodak pulled the brand wants to achieve the purpose. of course, to take into account sales, low with the 1.8TSI manual models, will reach 19 million. so I expect the price of 19.5 to 29.5 million (not including optional) so between.
the Hao Rui listed, not only the realization of profit sales strategy, and further desire to try for the overall brand Skoda. it is the layout of Skoda in the Chinese market initially completed. Although Skoda sales in China , far less popular brands under the Volkswagen Group and Audi brands. but also more than three years after the introduction of the brand (Volkswagen brand to enter China from 1984 to now has been made 25 years), so that the layout of the high-level undoubtedly allow Skoda satisfied.
year of a new car, from Octavia (said in 2010 the new facelifted Octavia will be marketed), the crystal sharp, to Hao Rui. Skoda complete from A0, A, B Class III a market segmentation of the layout, although each segment has never been made the top three results, but finally have to squeeze into a relatively mainstream models, and also a good impression of the product reputation. then Skoda will be quickly into the small SUV market, Yeti in Europe, the domestic pace will accelerate.
Hao Rui from the start, Skoda brand building in China to do is to get rid of the shadow of the Volkswagen brand brothers. Octavia has been fast under the shadow of Teng, and even with the door Sunny (quality to tell the truth as Octavia) sales market that is more than the Octavia (it seems the public does have signs pad appeal); crystal sharp sales of full light in under the POLO. And the Tang Hao Rui be able to step over, only to see the market after the listing of the performance, of course, seems to be more than came out of the new Passat? the unknown large (although Hao Rui from a technical level stronger than the old to the Passat a lot, but a lot of brand power is weak). Even if the Yeti, also like the Tiguan as a vest. Therefore, all aspects of the Skoda and then on to the floor, then after the initial completion of the layout strategy, if you get rid of the VW brand for their It is very important. The first step is to Hao Rui Juqi the introduction of the!
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