Upgrade appliance consumption is an undisputed fact. With the continuing escalation of consumer appliances, household appliances has been created high-end trend. Orville Consulting (AVC) data: January 2010 -10 January to three, more doors open for the representatives of high-end refrigerators market penetration was 29.1%, up 8.8 percentage points; drum washing machine market penetration 22.9%, up 3.3 percentage points.
consumption in home appliances, air conditioning, high-end products, the trend was more obvious. Industry insiders believe that consumption of high-end home appliances is a general trend. With the rising level of consumption, consumers pay more attention to the quality of life, high-end appliances trend in 2011 will be further demonstrated. For the most competitive air-conditioning industry, high technology is to become competitive in the chip, high-end products are also facing re-defined the possibilities.
intensive high-end products listed
air-conditioning industry has matured, competition has been from the low-end price Competition the real value and differentiation into the full competition. In this competitive context, the first-line air-conditioning company in late 2010 began to have plan to implement new marketing strategies and unique selling points for the high end of the competition in 2011 first layout.
reporter learned that, in this high-end competition, leading the trend is the first Corps of Haier air conditioning industry, Zhi Gao, and Oaks. Three air-conditioning giants launched in 2010, coincidentally the end of high-end products, so air conditioning consumers to enjoy high-end 2011, looking forward to new products.
recently launched a high-end heating Oaks new - a new generation of super-hot features mandatory Relative Oaks ordinary air, bottleneck.
At the same time, Chi, a master of high-end air launch new products - the world's first According to executive vice president Zheng Zuyi Pescod introduction, this section Not only the heritage of the new super energy saving, ultra-quiet, ultra-healthy characteristics of smart composite, and is the world's first antimicrobial technology with CU + copper home air conditioning.
and global white king is exceptionally rapid pace of Haier, Haier air conditioning in addition to formaldehyde is also end of the year global market, the high-end products of formaldehyde in new homes troubled newlywed 剑指. Testing Center of Tsinghua University, the latest authority of the built environment test results showed that 97.68% removal rate of formaldehyde, the effect is far better than similar products in the market.
end of the re-definition of
not difficult to see, air conditioning, high-end giants are leading the trend air conditioning industry in 2011 will set off the most to the power of the wave. Industry insiders pointed out that in this powerful wave of consumer demand, who can grasp the key breakthrough point, who is likely to grab market initiative. The person that is no longer a pure high-end of the high price of luxury goods, it is a very broad vague concept, technical and functional aspects from the start to redefine the high end.
from the current point of view, the high end of the three air-conditioning business strategy can be described as different, have to seize the needs of different consumer groups and selling the offensive, the use of innovative technology for high-end products to give new definitions and new features.
Pescod the ultimate high-end products from the integration of innovation, in particular, to seize the current air consumption of the health element of the upgrade, the antimicrobial activity of copper fins with the original perfect blend of smoke filtration technology, from materials to machine, from machine to purify the indoor air to be comprehensive, and fully meet the high-end consumer groups, the social elite and public health establishments of the real high-end health of demand for air conditioning.
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